Anastazia - FMP - Final Idea

Proposal: ‘Daitumn Foundation’

Aim

The aim of this project is to raise awareness for a newly established foundation, called ‘Daitumn Foundation’. It has been established a year ago, and it needs the appropriate advertising to be exposed to the public and also expand abroad. It’s a multicultural/international foundation that supports the philosophy of the fusion of art and design. It believes in the institution of craftsmanship and in handmade products.

Proposed Methology

I want to focus on cutting-edge advertising to promote this name by applying into the philosophy and concept of graphic design innovative spatial work using creative media. I want to move away from the traditional 2D design, go to 3D collage and then re-translate the captured moment into a traditional poster format.

Final Outcome

Based on the above, I am going to raise the profile of Daitumn Foundation through its advertising reaching its final aim of showcasing it to the press: i.e design magazines, newspaper.

I believe it's a project that reflects my interest in advertising as well as giving me the opportunity to apply my skills into it as well as its a project that i am going to be involved in afterwards.